The Car Multimedia Division (Blaupunkt) proves that name and brand can be identical. The blue spot, or "blauer Punkt" in German, stands for technical competence in Car Multimedia on the road. Blaupunkt GmbH, a Hildesheim-based subsidiary of Bosch, is the European market leader for car radios. The company currently employs approximately 7,500 staff worldwide, of whom some 2,800 work in Hildesheim, Germany. The company makes more than five million car radios per year and 500,000-plus navigation.

• Indicating and display instruments
• Car radios
• Cockpit electronics
• Human Machine Interface (HMI)
• Navigation and driver information systems