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“More power, just use it ” Bosch Power Tools road show rolls out in China Speed up in expanding the
  • Road show rolls out in 14 cities and lasts for about 2 months
  • Establishment of Bosch Power Tools China own sales and marketing team
  • By June of this year, 2nd step of the planned enlargement of Bosch Power Tools China will be realize

(June 12th 2006) Today Bosch Power Tools (China) Co., Ltd. (Bosch Power Tools China) kicks off its roadshow with theme of “More power, just use it ” in Shanghai. It unveils Bosch Power Tools national brand promotion activities, which will be held from June 4th to July 28th and spread out to fourteen cities including Hangzhou, Shanghai, Beijng and Guangzhou.

Not only main cities but also , Wuxi, Wenzhou, Shenzhen, Donguan, Foshan, Chongqing, Wuhan, Shenyang, Haerbin, Tainjin will be visited as well

The largest event after the establishment of Bosch Power Tools China’ s sales and marketing team early this year, the road show aims to demonstrate Bosch’s product and technology leadership in the power tools Industry, to show Bosch Power Tools commitment in China market and its effort to bring value and better life to Chinese customers through Bosch products and solutions. It provides an opportunity for the customers to experience the new Bosch products and latest technology by product demonstration, newly introduced Bosch sales system and display of full range of Bosch products. The highlighted products include the GKS190- a circular saw uniquely optimized for the needs of Asian markets, the IXO- a palm size cordless screwdriver which is best selling power tool in the world in 2004 and 2005 and low-vibration GSS230. On top the new and powerful GSR 2-speed cordless screwdriver range and the new superlight GSB 10-16 impact drill range will be shown. In the event, the Skil brand will be launched to meet the various needs of Chinese segmented market.. Skil is a well-established 80-year global power tools brand and it brings 9 models from 5 product groups in the roadshow. During the event, the customers are invited to join the interactive games to experience Bosch product advantages in a lively way.

n recent years, Bosch Power Tools accelerates its pace in product innovation, and the “More power, just use it” roadshow is just a capture. More than 10 year manufacturing history in China, Bosch Power Tools China became a wholly foreign-owned company in 2003. Bosch developed new products with leading technology and brought to Chinese market, for example, GBH2-26-the best performing Hammer in Bosch’s 2kg hammer portfolio, which is setting a new benchmark in the market. Meanwhile, Bosch strengthens the local engineering team in Hangzhou to develop the new products optimized for Chinese users.

In January 2006, Bosch established its own sales, marketing, after-sales service and distribution teams in order to provide optimal solutions for the domestic market. Headquarter in Hangzhou, the sales and marketing team comprises 250 employees. It also has 6 Bosch Service Centers (Beijing, Shanghai, Guangzhou, Shenyang, Chongqing and Wuhan) and 82 Bosch Service Shops all over the country. Included are also 100 men strong user teams who are visiting, demonstrating and advising the users about safe and professional use of power tools at the worksite to support Bosch dealer network., and Bosch Service Center continue the 48 hours return warranty for repairs for all products under warranty and for normal repair. With all those efforts, our customers in China enjoy not only the ease of work because of Bosch’s cutting-edge technology and new products, but also the superior service and various marketing activities.

High quality products and services contributes to the increase of Bosch market share in power tools industry. Preliminary calculation shows that the market share of Bosch reached 17% in the Chinese power tools market in 2005. Mr Steeman, Regional sales director of Bosch Power Tools (China), is full of confidence in the development of Bosch power tools in the future: “ In June, 2006 Bosch Power Tools China will have realized the 2.step of the planned enlargement and will have an additional 20.000 sqm. This includes a new building for our new sales and marketing organization and a product training center for Asia Pacific with an area of appr. 5000 sqm on the existing location”.

The expansion of Bosch Power Tool Business is in line with Bosch’s commitment to the Chinese market. Up to 2005, Bosch had invested around 620 million euros in the establishment and expansion of its Chinese activities. Between 2006 and 2008, it is planned to further invest a total of some 620 million euros in China. In the past five years alone, the number of Bosch manufacturing facilities there has doubled, from 10 to 20.

About Bosch in China

Bosch founded its first trading office in China as early as 1909. In 1926, the first car service workshop opened in Shanghai. Today, all of the Bosch business sectors are present in China: Automotive and Industrial Technology, Consumer Goods and Building Technology. The company operates via a holding company in Shanghai, 14 subsidiaries, six joint ventures, and six trading companies. The 2005 consolidated sales in China reached 1 billion EUR, which represents a 35% increase compared to the previous year. Non-consolidated entities included, Bosch China achieved sales of 1.2 billion EUR in 2005, a 15% increase from 2004. Up to 2005, Bosch had invested around 620 million euros in the establishment and expansion of its Chinese activities. In the past five years alone, the number of Bosch manufacturing facilities there has doubled, from 10 to 20.

In China over 14,000 Bosch employees follow Bosch’s “3S principle” – Sicher (safe), Sauber (clean), Sparsam (economical) and are committed to bringing to the Chinese customers the latest technology as well as the most reliable services to help the Chinese people improve their quality of life. Innovation applied to environmental protection has been a corporate principle of the Bosch Group since 1973.

About Bosch Group

The Bosch Group is a leading global manufacturer of automotive and industrial technology, consumer goods, and building technology. In fiscal year 2005, some 251,000 associates generated sales of 41.5 billion euros. Set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering," the Bosch Group today comprises a manufacturing, sales, and after-sales service network of more than 280 subsidiaries and more than 12,000 Bosch service centers in over 140 countries.

The special ownership structure of the Bosch Group guarantees its financial independence and entrepreneurial freedom. It makes it possible for the company to undertake significant up-front investments in the safeguarding of its future, as well as to do justice to its social responsibility in a manner reflective of the spirit and will of its founder. 92 % of the shares of Robert Bosch GmbH are held by the charitable foundation Robert Bosch Stiftung. The entrepreneurial ownership functions are carried out by Robert Bosch Industrietreuhand KG.

About Bosch Power Tools

Bosch Power Tools is the world’s leading manufacturer of power tools and accessories, produced under the brand names Bosch, Skil and Dremel. Bosch remains committed to high standards of quality, technical innovation and after-sales service.

In China, Bosch Power Tools provides a full range of products including rotary hammer, impact drill, jigsaw, demolition hammer, grinder, planer and sander and measuring tools, serving the concrete, woodworking and metal working industries. Innovative cordless tools are also available and suitable for use by furniture manufacturers, renovation professionals and Do-It-Yourselfers. Over 7,000 different types of Bosch accessories are sold in China, allowing Bosch users to customize and maintain their tools over the long-term.

For more information on Bosch, please visit www.bosch.com.cn. For further details please contact:

Mei Shen

Bosch Power Tools
(China) Co.,Ltd.

Tel:0571-8777-4321x3987
Email: mei.shen@cn.bosch.com



News source:Bosch China
Publish date:June 2006
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