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Auto Shanghai 2007: Bosch Technologies for increased Automotive Safety in China
Investment of more than 170 million euros in automotive safety technologies by 2007
  • Auto Safety Symposium co-organized by the China Association of Automobile Manufacturers (CAAM) and Bosch to promote public awareness
  • Bosch to build a winter test track in Inner Mongolia with highest technical standard in China; completion in 2008
  • Bosch's technologies contribute to further development of intelligent automotive safety

Shanghai, 22 April 2007 – Bosch reinforced its commitment to enhance automotive safety in China during an Auto Safety Symposium jointly hosted by Bosch and the China Association of Automobile Manufacturers (CAAM). During the symposium, government officials and experts on automotive safety explored the role of the automotive industry in addressing safety issues in China's growing automobile market. This symposium was attended by representatives from both local and international car manufacturers and research institutions.

“As a pioneer in automotive safety technologies with extensive international experience around the world, Bosch will partner closely with local automotive industry to support China's efforts in reducing road accidents by both providing latest technologies and promoting automobile safety technology ,” said Dr. Rudolf Colm, Member of the Board of Management of the Bosch Group and responsible for the coordination of company activities in the Asia-Pacific region.

“The symposium demonstrated the need for the automotive industry's commitment to road safety in China, a growing market where 8 million vehicles are expected to be sold in 2007, a 15 percent growth year on year,” commented the China Association of Automobile Manufacturers (CAAM). “We will continue to facilitate road safety advocacy to enhance awareness of safety issues and support efforts by car makers and automotive technology suppliers to develop and promote automotive safety technologies.”

Adopting automotive safety technologies can help reduce road accident fatalities

In Japan, fatalities rose to a peak in the 1970s and reverse thereafter because of the development of automotive safety technologies as well as the government's effort on road safety .

China's road accident fatality rate has begun to decrease in the past years as a direct result of the introduction of automotive safety technologies in combination with strong initiatives taken by the government to prevent road accidents. However, the current fatality rate in China is still many times higher than the rate in the US , Europe and Japan.

Several independent studies on Advanced Active Safety Systems in Europe, Japan and the US have proven that ESP (electronic stability program) can increase road safety. The European Union released a White Paper, which targeted to reduce 50 percent of road fatalities by 2010 through the promotion of active driving safety systems. A similar activity has been initiated in Japan and on April 6, 2007, the National Highway Traffic Safety Administration (NHTSA) in the US was issued final Rule mandating ESP to make ESP a mandatory feature of all vehicles with total weight up to 4.5t cars after September 2011 . The effective date is June 2007.

Measures such as the research and promotion of new automotive safety technologies as well as driver education and enforcement of regulation will imporve road safety in China. During a 2006 ESP Safety Survey conducted by Bosch China, an overwhelming amount of the more than 500 respondents named safety as their primary concern and over 73 percent want their next car be equipped with ESP.

“Increased automotive safety has been a global concern in the past decades. We will draw from our experiences worldwide to fulfill our commitment to making driving safer in China. Bosch has already put local development and application facilities in place to support the need for auto safety in China,” said Peter Pang, President of Bosch ( China) Investment Ltd. “ W e will work closely with local car manufacturers to develop and promote both active and passive safety functions. We are making continuous progress in localizing manufacturing and application of ABS, ESP, Airbag-ECU and Parking Sensor technologies in China.”

Bosch contributes to China's automotive safety through continuous investment and local partnerships

Bosch will invest around 10 0 million CNY to establish a winter test track in Inner Mongolia, which consists of an icy test track and a ground test track. Upon its completion in 2008, it will be the largest winter test track in China. This development will step up Bosch's local engineering capability and help to bring advanced technologies to Bosch's customers in China .

By 2007, Bosch's investment on automotive safety technologies in China will total over 170 million euros. Including the investment in Inner Mongolia, this figure also includes an investment of more than 110 million euros in production, R&D , l aboratories and test facilities in Suzhou, some two million euros in the recently inaugurated Vehicle Verification Road in Suzhou as well as 50 million euros in the Dalian plant of the Pacifica Group, an Australia based automotive technology company in which Bosch has acquired a controlling stake.

Leading automotive technologies for today and the future

Bosch is networking the active and passive safety systems with the driver assistance systems to create the modular safety system called CAPS (Combined Active and Passive Safety). This provides a basis on which new functions for even greater accident protection can be implemented.

The first phase of development of CAPS integrated the radar sensor of the Adaptive Cruise Control (ACC) and ESP. The second stage of development is already in series production in the Audi Q7: Predictive Collision Warning. The third stage of development, called Predictive Emergency Braking, will in future even be able to initiate emergency braking automatically.

In addition to CAPS, Bosch has also developed Vehicle Dynamics Management (VDM) to enable ESP, the steering system, active chassis system and the power train to communicate with one another.

About the Bosch Group

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 280,000 associates generated sales of 45.1 billion euros in fiscal 2008. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3.5 billion euros, or eight percent of its sales revenue, for research and development, and applies for over 3,000 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

 

About Bosch in China

Bosch founded its first trading office in China as early as 1909. In 1926, the first car service workshop opened in Shanghai. Today, all Bosch business sectors are present in China: Automotive Technology, Industrial Technology and Consumer Goods and Building Technology. The company operates 44 legal entities in China and has a holding company in Shanghai. Consolidated sales in China reached 2.2 billion euros in 2008. Some 20,200 Bosch associates in all legal entities and facilities are committed to bringing to Chinese customers the latest technology as well as the most reliable services to help improve their quality of life.

For more information on Bosch, please visit www.bosch.com.cn

For further details please contact:

Chenchen Li
Bosch(China) Investment Ltd.
Tel:021-2898-1111
Email:
chenchen.li@cn.bosch.com

Nelson Ren
Carl Byoir Public Relations
Tel:021-5407-5699
Email:
nelson.ren@carlbyoir.com


News sourc: Bosch China
Publish date: April 2007

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