|
Beijing, China – In order to celebrate its worldwide 75 th anniversary of cooling technology, Bosch Home Appliances launched its professional wine coolers and latest three-door 6-series refrigerators in China. At the same time a nation-wide searching for old Bosch home appliances, which demonstrates the brand's full confidence in its superior quality and reliability was also announced.
The first refrigerator with compressor from Bosch, unveiled on the home appliance exposition in Leipzig, Germany in 1933, became an instant market success in Germany and brought people into a new era of food preservation and life enjoyment. For the past 75 years Bosch has devoted to developing innovative cooling technologies and offering professional home refrigeration solutions to the consumers worldwide.
The newly launched professional wine coolers and 6-series refrigerators, the highlight products of Bosch in 2008, are perfect examples of such achievement of Bosch. As the first professional wine cooler in the Chinese market, Bosch wine coolers safeguards the perfect taste of wines with perfect temperature and humidity, minimum vibration and radiation-proof glass door. With and elegant design, the 6-series refrigerators are.
As the most premium three-door refrigerators in the market, the 6-series products feature the most advanced digital control, a true multi-circulation refrigeration system ensuring the faster cooling in the 0 degree VitaFresh compartment, and an elegant design with shining Bosch red and icy blue glass doors.
Mr. Roland Gerke, president and CEO of the Bosch and Siemens Home Appliances Group China said:” Bosch has made great contributions to the cooling technologies worldwide in the past 75 years and its professional products have brought higher level of life to many consumers. We are sure that there were some products had been brought into China long before our official entrance of the Chinese market in 2004. Thus we have decided to start a national search of Bosch old home appliances products, which will be collected and made into brand-new environment-friendly works of art by renowned modern artists in China. The sales of these works of art will all be used for environment-friendly charity activities in China.“
About the Bosch Group
The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 271,000 associates generated sales of over 46 billion euros in fiscal 2007. The Bosch Group comprises Robert Bosch GmbH and its more than 300 consolidated subsidiary and regional companies in 48 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spends more than three billion euros each year for research and development, and in 2007 applied for some 3,280 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.”
About Bosch in China
Bosch founded its first trading office in China as early as 1909. In 1926, the first car service workshop opened in Shanghai. Today, all Bosch business sectors are present in China: Automotive and Industrial Technology, Consumer Goods, and Building Technology. The company operates 14 subsidiaries, 7 joint ventures, and 6 trading companies via a holding company in Shanghai. 2007 consolidated sales in China reached 1.8 billion euros. Until the end of 2007, Bosch invested around 1 billion euros in China and between 2008 and 2010 it will invest a further 850 million euros. Some 17,000 Bosch associates are committed to bringing to Chinese customers the latest technology as well as the most reliable services to help improve their quality of life.
About Bosch Home Appliances
For more than a century of focused research and development in the home appliances industry, Bosch has grown into the No. 1 home appliances brand in Europe and market leaders in many markets worldwide. Bosch is known for its superior quality and reliability, innovative technology and functions, classic and timeless design as well as its environment friendliness.
Bosch home appliances entered the Chinese market in November 2004. True to its German heritage, Bosch has also presented its products featuring power and speed combined with superior quality and elegant design to the local consumers. In less than three years Bosch has established a sales network covering 30 regions across the country and is one of the fastest growing brand in the home appliances market.
For more information on Bosch China, please visit http://www.bosch.com.cn
For further details please contact:
News sourc: Bosch China
Publish date: Mar. 2008
|
简体中文
Web Assistant
Contact
Dealer
My Bosch
Start Bosch.com.cn 
Top of page