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- Uwe Raschke coordinates the Bosch business in Asia Pacific as successor to Dr. Rudolf Colm who takes up a new role within the Bosch Board of Management
- Increasing demand for green technologies provides positive outlook for all Bosch business sectors in Asia Pacific
July 23, 2008 ( Beijing) – The Bosch Group officially introduced Uwe Raschke as the new member of the Board of Management of Robert Bosch GmbH to media representatives in China. Since July 1 st, 2008, Raschke has taken over responsibility for the Asia Pacific region from Dr. Rudolf Colm who led the region since early 2004. Raschke is president of the Bosch Power Tools division with responsibility for sales, marketing, and engineering. For the time being, he will continue in this function in addition to his other duties.
Bosch: Change of management in Asia Pacific
Uwe Raschke joined Bosch in 1984 and held diverse management functions in sales, marketing and engineering. From 1995 to 1997 he was Managing Director of Robert Bosch Southeast Asia, based in Singapore, responsible for the aftermarket business in ASEAN. Prior to joining the board of management, he led the Bosch Power Tools division to achieve double-digit growth for the fourth consecutive year with sales in 2007 increasing by 11 percent to 3.1 billion euros. Major accomplishments of the division also include the building of the Bosch brand and expanding the business in the emerging markets.
Uwe Raschke is successor to Dr. Colm who now takes up a new role within the Bosch Board of Management, steering the worldwide activities in the Consumer Goods and Building Technology business sector. This sector includes the Power Tools, Security Systems, Thermotechnology, and Household Appliances divisions. He is also responsible for the corporate sectors marketing communication, brand management, purchasing/logistics, and insurance. In addition, he coordinates the activities of all regional organizations in Europe.
"It was a memorial and rewarding experience to lead the Bosch development in Asia Pacific over the past years" said Dr. Colm. "Asia Pacific is a major driver of our growth. With 64 manufacturing sites and 50,000 associates we have a strong presence in Asia coupled with firm roots, a good understanding of the local markets and the right products to allow us to continue to grow dynamically with our customers in the future."
Bosch continues to grow in Asia Pacific with focus on green technologies
In fiscal 2007, Bosch achieved double digit growth in Asia Pacific for the third year in a row with sales at 7.6 billion euros, equivalent to 16 percent of the Bosch overall sales. Based on the positive economic outlook, the company wants to achieve above-average growth in Asia Pacific over the next few years, and has set a target of 22 billion euros in sales by 2015. By that time, the activities in Asia are expected to contribute a strong 25 percent to total sales. To this end, the Bosch will continue the high level of capital expenditure seen in recent years and invest 1.9 billion Euros in the region from 2008 to 2010.
"We see great growth potential in Asia for all our business sectors especially as it relates to 'green' technologies to conserve resources and protect the environment" said the new board member for Asia Pacific Uwe Raschke.
Bosch drive systems for the car are geared to lower consumption and emissions, both in the diesel and the gasoline engines. The company continues to develop automotive technologies that are safe, clean and economical with a special focus on innovation and localized solutions for Asian manufacturers, including low price vehicle applications. Tata Nano in India, where Bosch supplies the engine management and injection systems, is one example.
Bosch also expands its business with systems that exploit renewable energies such as wind energy with Bosch Rexroth or solar energy with Bosch Thermotechnology. Major investments in infrastructure projects in the region provide further growth potential for the Bosch Power Tools and Security Technology divisions.
Bosch prepares for growth in Asia with business expansion
"Bosch will further expand its presence in Asia Pacific and bring forth new manufacturing, sales, application and development facilities" said Raschke.
Examples are the recent establishment of new subsidiaries in Taiwan, Vietnam and Indonesia, the share-increase in the Indian subsidiary Mico (now Bosch Limited) in 2007, the current delisting process of the Japanese subsidiary Bosch Corporation, the inauguration of a new headquarters with technical center in Seoul and the ground breaking of late in Singapore and Shanghai, also for new headquarters.
China is a main contributor to the increase of the Bosch business in Asia. By the end of 2008, China will represent some 40 percent of the total Bosch workforce in Asia Pacific, and will soon be second only after Germany in terms of associate numbers. " We will continue to support the sustainable growth of the Chinese market with a dedicated team of associates. Therefore we attach special importance to the recruiting, training and retaining of skilled associates" Raschke added.
About Bosch in China
Bosch founded its first trading office in China as early as 1909. In 1926, the first car service workshop opened in Shanghai. Today, all Bosch business sectors are present in China: Automotive Technology, Industrial Technology and Consumer Goods and Building Technology. The company operates 37 legal entities in China and has a holding company in Shanghai. Consolidated sales in China reached 1.8 billion euros in 2007. By the end of 2007, Bosch had invested around 1 billion euros in China, and between 2008 and 2010 it will invest a further 850 million euros. Some 17,000 Bosch associates are committed to bringing to Chinese customers the latest technology as well as the most reliable services to help improve their quality of life.
About the Bosch Group
The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 271,000 associates generated sales of 46.3 billion euros in fiscal 2007. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in roughly 50 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3 billion euros for research and development, and applies for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.”
The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.
For more information on Bosch Group, please visit http://www.bosch.com.cn
For further details please contact:
News sourc: Bosch China
Publish date: July 2008
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